Forget Game Of Thrones: The Grand Tour Is Now The Most Illegally Downloaded Show Ever
Whatever the actual figure Amazon paid to put together the first series of The Grand Tour, it’s almost certainly huge. With that in mind, the company is no doubt rather keen to get a good return on its investment in the form of people coughing up the £79 annual charge for Amazon Prime membership.
Predictably though, online piracy is making a sizeable dent in Amazon’s ROT, and perhaps an even bigger one than anticipated.
According to figures obtained from analytics firm MUSO by Mail Online, Amazon lost a potential £3.2 million in revenue in the UK alone, just for the first episode. MUSO reckons the first episode was pirated 7.9 million times, while the second one clocked 6.4 million illegal downloads/streams.
Chris Elkins, chief commercial officer of MUSO, told Mail Online: “It is the most illegally downloaded programme ever…It has overtaken every big show, including Game Of Thrones, for the totals across different platforms.” Cripes.
What we can’t know is how these colossal figures shape up to the legitimate viewing figures. Amazon Prime does not reveal audience figures as a rule, and isn’t breaking that rule for TGT.
It did reveal however that Clarkson, Hammond and May’s new car show had the highest viewing figures for a debut show on the platform, beating previous record holder The Man In The High Castle.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
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The people that understand if you only want free stuff all you’ll eventually end up with is stuff worth exactly that.
Indefinitely…
WESTWORLD is the most bro.
I don’t see any piracy.
<3 Westworld
British Browsing (illegal) Content
How can they possibly know exactly how many people pirated/streamed TGT? I’m pretty sure that even NSA and GCHQ would have massive difficulties figuring that number out. At best these are VERRRY rough estimates….
They sit on bittorrent trackers and measure the swarm size every X minutes
That much viewership??….they deserve it!….
This is just the start….hopefully when they get better n better in the next episodes/series….i wonder how high will those numbers go…..
Amazon prime is not available in my country :-(
Where are you from?
Same here :( switzerland
Me as well …. Czech Republick :/
Belgium also…
Same here in indonesia
Some shows take time to grow in popularity.
But crikey The Grand Tour has gone straight into ‘Top Gear’.
‘Top Gear’… Well that sounds not bad at all.. They should have made a show and called it that… :D
It’s not lost revenue if people weren’t going to pay for it anyway.
But you know, one day people are going to wonder why everything they watch is puked all over by advertising.
My parents won’t let me buy Amazon Prime… But at least I watch it in bad quality… Yt yk
Ladies and Gentlemen.. This is Grand Tour for you xD