About Car Throttle

Car Throttle was started in 2009 after founder Adnan Ebrahim realised there was no online platform for people like him: young, millennial car enthusiasts. Dubbed ‘Buzzfeed for cars’, the site quickly evolved into a vibrant community serving millions of users - called CTzens - who follow the brand on its apps and major social media platforms.

Car Throttle creates and distributes engaging car content and works closely with advertisers looking to reach a valuable audience. Our investors include the minds behind AOL, Facebook, Skype and MailOnline.

In 2019, Car Throttle was acquired by Dennis publishing, joining a high-calibre automotive portfolio which includes the likes of Auto Express, evo and Carbuyer. In 2021, Car Throttle joined its fellow Dennis automotive brands under the Autovia banner - a new, combined business unlocking further growth for the sector.

In 2023, Car Throttle was acquired by Crash Media Group. Car Throttle is now just one of the sites published by Crash Media Group.

In the Media

• ‘With Car Throttle acquisition, Dennis builds out autos portfolio’ Digiday, September 2019
• ‘Petrolheads put foot to the floor for start-up Car Throttle’ The Times, August 2018
• ‘Top Gear fan has foot on throttle and an army of petrolheads’ Evening Standard, July 2018
• ‘Influencers special: Adnan Ebrahim, Car Throttle’ PRWeek, September 2017
• ‘Talking about my Snapchat generation’ The Times, October 2016
• ‘Inside Car Throttle’s Instagram strategy’ Digiday, October 2016
• ‘YouTube stars rethink Top Gear and MOTD for the Facebook generation’ The Guardian, July 2016
• ‘Car Throttle finds auto brands love live video’ Digiday, July 2016
• ‘Brands that win on social tailor content across platforms’ Campaign, May 2016
• ‘Petrolheads, fashionistas and intrepid travellers targeted by strange, new publishing models’ Telegraph, April 2016
• ‘Why the Guardian, Daily Mail et al need to embrace social distribution to survive “platformification”‘ The Drum, March 2016
• ‘What do millennials want from brands?’ Media Week, March 2016
• ‘I went for a ride with the 25-year-old millionaire media CEO who drives supercars for a living — and still lives with his parents’ Business Insider, January 2016
• ‘Community auto site Car Throttle breaks programmatic ground, eyes US expansion Digiday, November 2015
• ‘Buzzfeed for cars’: the UK start-up that’s taken car lovers by storm London Live, February 2015
• The young petrolhead who set up a hit car website BBC, January 2015
• Car Throttle raises $1.6m to transform from blog to media platform TechCityNews, January 2015
• Car Throttle snags $1.6 million seed PEHub, January 2015
• Car Throttle Raises $1.6M To Move Beyond Cars And Become A ‘Vertical Media Platform’ TechCrunch, January 2015
• Cars and the online community: a perfect match? CNBC, November 2014
• Young, free and digital: Meet five web stars who turned an idea into businesses worth millions… and they are all under 25 Daily Mail, April 2014
• CarThrottle, The BuzzFeed For Cars, Signs Directly With YouTube As It Continues To Step On The Gas Techcrunch, March 2014
• Car Throttle’s traction shows you can Buzzfeed-ify verticals PandoDaily, December 2013
• London’s DNAs… that’s Digital Natives Evening Standard, March 2013
• Top Gear is back, which is good because… Speed Monkey, January 2013
• “Best Entertainment, Audio or Video Startup” Shortlist The Europas, January 2013
• The shape of 2013 for UK startups The Next Web, January 2013
• Same Car, Different Wheels The New Is You Blog, November 2012
• View from the Press: Car Throttle (UK) Kahn Design News, July 2012
• Social media driving young buyers to luxury cars SFGate, June 2012
• BMW Courts Bloggers for $110 Million Online Boost: Cars Bloomberg, June 2012