HAYABUSA

More than 40 years ago, when the Ford Motors Company launched the Mustang, it would create an all new market niche, void of any competition. A cheap sports-car full of options, targeting young customers, backed by tons of marketing efforts. The success was huge : more than 2 million units of the first MK1 iteration were produced, and to this day the Mustang remains the clear and constant sales leader before main competitors Dodge Challenger and Chevy Camaro.

None of us have escaped the big news about the Milanese carmaker’s recent and most significant creation in years. Least one can say is that the Giulia came out with a big bang : immediately crowned as the most passionating car in its segment, it seemed to perfectly ally reasonable weight, good propulsion and precise steering in a fiery, Italian-designed package.