90 Per Cent Of Aston Martin Cars Ever Built Are Still On The Road
As the car industry looks to slash its environmental impact, there’s a whole lot to be said in favour of keeping an older car on the road. Manufacturing, after all, contributes a whole lot of the CO2 emissions produced by the automotive industry. It seems that customers of Aston Martin have been taking this on board for a long time because the company has just revealed that it reckons some 90 per cent of the cars it’s ever made still exist today.
The stat comes from Aston’s head of product and market strategy, Alex Long, who was speaking to the media in New York earlier this week, as reported by Motor1. Apparently, by accessing VIN data from various countries, as well as the VINs of cars being serviced by main dealers, Aston has been able to paint a fairly accurate picture of which of its models are still out there.
That percentage means that roughly 110,000 Astons produced since the company’s founding in 1913 are still running, something the company puts down to the emotional connection forged between the cars and their owners.
According to Kevin Watters, the company’s communications director, “There are cars out there that are probably economically unviable at times to restore, but people do it out of pure love.” He specifically cites company CEO Lawrence Stroll, who apparently has a vast collection of Astons in a near-constant state of restoration.
It’s a figure even more impressive than Porsche, which, as of 2023, reckoned that some 70 per cent of the cars it had built since 1948 were still running (although admittedly, Porsche has built cars in far greater volumes than Aston, with over 1.2 million 911s alone having been produced).
Whether these figures will stay the same as Aston introduces more mass-market models like the DBX remains to be seen, but it’s nevertheless a testament to the strong emotional bond people have with the British brand.
Comments
No comments found.