Alfa Romeo Sales Were Up 843% In The USA Last Month

Thanks to the arrival of the new Giulia, Alfa Romeo sales in February experienced a huge increase compared to the same month last year

Matt Robinson

02 Mar 2017

Before you ask: no, that is not a typo in the headline. Yes, Alfa Romeo sales in the USA really did jump a staggering 843 per cent in February compared to the same month last year, and the FCA-owned brand has already sold more units this year so far that in did in all of 2016.

Those are staggering figures, but there’s a good reason why Alfa managed to achieve them: the Giulia is now on sale. This time last year, the only car the brand sold in the USA was the carbon tubbed 4C sports car, of which it sold just 47 in February 2016. Fast forward February 2017, and Alfa manged to flog 412 Giulias, and 31 4Cs.

Fairly modest figures when you consider FCA’s biggest seller - the Dodge Ram - sold over 39,000 units, but still a massive increase on last year. And just think: all this comes before the debut of the Stelvio. Once the Giulia-derived SUV arrives, we should be seeing an even bigger percentage increase than that.

Meanwhile Maserati enjoyed an impressive 49 per cent increase in sales in February - thanks largely to the Levante - while FCA sales as a whole dropped 10 per cent.

Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.

Comments

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Giulia is just so beautiful.

Definitely a work of art

I wonder if Alfa is re-considering the Giulia wagon now?

I work at an Alfa dealer here in the US and we think the biggest factor was the Super Bowl advertising. Lots of Americans had never heard of Alfa before the game and interest in the cars skyrocketed afterwards.