An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

Evidently you can't depict someone having fun in a car on a great road any more, because it's dangerous. That's right; dangerous to even depict it in marketing media, according to the Advertising Standards Authority...
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The UK’s Advertising Standards Authority (ASA), otherwise known as Buzzkill Ltd, has decided that a video tweeted by Alpine’s British twitter account needs to be banned – for daring to show a driver enjoying a car on a winding road.

The deleted tweet contained what we believe was this video, above, featuring the lightweight, nimble A110 being spanked along the col de Turini, which was closed at the time to allow the filming to take place safely. It even says that at the start of the video.

Some miserable git, who no doubt hates the idea of anyone having fun in any way that they personally disapprove of, saw the video and complained to the ASA that it ‘glamorised and promoted dangerous driving.’ One instance of cheeky oversteer was cited. STEP BACK, PEOPLE, THIS FOOTAGE IS DANGEROUS.

An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

How pathetic. How unutterably, ridiculously pathetic. The person who complained should take a long, hard look at themselves and in future stay out of matters that don’t concern them in the slightest. Renault itself said the video demonstrated the car’s agility and handling rather than speed, but God forbid we should be allowed to enjoy a winding road.

Buzzkill Ltd wrote that it:

“considered that speed and acceleration were the main messages of the ad, that parts of the ad implied excessive speed, and that the ad encouraged and condoned irresponsible and potentially dangerous driving.”

Gasp! What a to-do! Lady Wimplethorpe has fainted at the mere suggestion of such a thing! Fetch His Lordship at once: order must be restored! Or, if you can drag yourself away from this woeful, lamentable snowflake attitude, just watch the video at the top and send your own regards to the whinging tool who complained.

Source: Motoring Research

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Comments

Anonymous

Holy ahit what are car commercials supposed to show? Picking up your grandmother and saving fuel on the way to the bingo game?

09/20/2017 - 16:36 |
10 | 0
Soarer-Dom

In reply to by Anonymous (not verified)

Holden’s new ad is like some girl showing her clothing outfits to her parents until they approve (they choose the s1uttiest one) then she gets into Barina Spark and drives while laughing and being distracted by her friends.

09/20/2017 - 21:00 |
2 | 0
5:19.55

I’m forced to say top gear trio attempt at wv siroco ad was better. Here it’s more cut than an indian movie, fast forward sequences and engine noises without link nor sense put together

09/20/2017 - 17:07 |
6 | 0
Anonymous

2 things. That’s why I like america. There are ads that have burnouts, drifts, donuts, everything!
2, What about those Acura ads w/ an NSX and stuff drifting???? Is that only in the States?

09/20/2017 - 17:09 |
8 | 0
Monty4248

In reply to by Anonymous (not verified)

I remember one of the r8 doing doughnuts till it made the Audi rings. :D

09/20/2017 - 18:53 |
6 | 0
Anonymous

Sees ASA *thinks of ACA

09/20/2017 - 17:27 |
6 | 0
Matthew Henderson

One reason to love the English: creative swearing, I mean, it’s no where near as hilarious as Scottish or Irish cursing, but still, how you took the micky out of the wasteful bawbag of a human sausage is plain beautiful

09/20/2017 - 18:20 |
2 | 0
Eythan Aldrich

Someone need to find that complainant…..this is going way too far…..😡🚘🚘🚘🚘😡😡

09/20/2017 - 18:37 |
2 | 0
The Derby

whenever I hear about stuff like this I understand why my parents moved to Canada, unfortunately we’re probably not far behind

09/20/2017 - 18:43 |
6 | 0
RodriguezRacer456 (Aventador SV) (Lambo Squad)

I think I now remember why we declared independence.

09/20/2017 - 18:50 |
6 | 0
Monty4248

Watch there be an underground trade network of banned bristish car ads.

09/20/2017 - 18:57 |
4 | 0
lowie t

Not a fan of the looks of the car but this is an amazing advert.

And suddenly goverment.

09/20/2017 - 20:35 |
6 | 0