Audi Stars In Work-In-Progress Television Drama

Audi is certainly no stranger to the world of tinsel town. Take for example their careful partnership with Marvel's Iron Man in providing businessman Tony Stark - also known as Robert Downey Jr. - with a pristine Audi R8 which helped to boost global sales and reignite the four-ringed flame. The benefits of such partnerships can be far-reaching and certainly useful in developing a fierce reputation especially if the vehicle in question is a good one.

So it comes as no surprise to see Audi rolling up their sleeves and investigating a different style of advertising and vehicle branding; this time in the world of television drama.

Before I go further, take 30 seconds to watch this gripping clip which is a trailer from the upcoming FX Channel series called Untitled Jersey City Project:

Untitled Jersey City Project is a unique experiment in the development of an entertainment concept: it's a work-in-progress television drama. What this means is that we have access to 8 short-form episodes which are pieces of a larger puzzle. Each episode will be released on the FX channel and noticeably each episode features some of Audi's latest vehicles. Already we've seen A7 and A8's in the preliminary footage and this promises to get further eyeballs in front of the German manufacturer's brand, particularly in the US.

As far as the storyline goes, the plot does seem interesting. The story itself is set in Jersey, across the water from the buzzing Manhattan district and construction is in the air. Everyone seemingly wants a piece of the pie and thus money, power and fame are at stake. Cue the local gangster named Larry Tyerman. Each person in the plot has some connection to Mr Tyerman and he himself is well connected within the city with everyone seemingly owing him favours.

Our main character Frank George and his partner Ray Rahne are in charge of building the new building projects but leaves them in the sticky situation of having to deal directly with Tyerman. Viewers are also introduced to Jane Kaplan, a local staff writer, but the question remains as to whether she will help the architectural duo and most pressingly, whether they all can hold onto their loved ones, and their lives.

Audi seem to have pushed the boundaries of how a big multinational can get the name out about its products in yet again another creative and viral way. A tip of the hat to them and we look forward to seeing the mini-series air on FX.

This post is sponsored by Audi and FX.