BMW Has Started A $3700/Month Subscription Service In Nashville
BMW has announced its first subscription service in the US, giving subscribers ‘unlimited access’ to a wide range of BMW models for a single monthly price.
Access by BMW began yesterday with a pilot programme in Nashville, Tennessee. Subscribers will have a special app that allows them to order cars for a set period of time. A BMW ‘concierge’ will then deliver the car that ‘closest matches’ the order request.
We see an immediate technicality: ‘closest matches’ could end up being a bit like ordering a pepperoni pizza and getting a chicken sizzler. “It’s a pizza with meat on it, buddy, I don’t see your problem…”
But aside from the potential for ordering a 5 Series Touring with xDrive and getting a front-driven 3 Series Gran Turismo instead, it’s quite an exciting idea. Each fully-maintained car will arrive fuelled and detailed, and there’s no limit to the amount of times users can switch cars in a month. A 4 Series Convertible for the week and an M5 for the weekend, maybe?
You don’t have to pay extra for servicing, tyres (within normal usage limits) or insurance, because they’re included in the monthly bill. And what a monthly bill. While leasing your own BMW might cost a few hundred dollars, the Nashville pilot scheme has two levels costing $2000 and $3700 every month. We’d be lying if we didn’t feel our chests constrict a little when we read that.
The entry ‘Legend’ tier gives access to a spectrum of saloons, coupes, convertibles and SUVs. Highlights include the X5 xDrive40e iPerformance, the M2 and the 530e iPerformance plug-in hybrid.
Pay the higher rate and you get the ‘M’ tier. The M4, M5 and M6 ranges are then available to you, along with the X5M and X6M. The Legend tier’s cars are available to you as well. The plan is for the scheme to go national, leveraging dealership car stock to give customers the right car at the right time.
Ian Smith, CEO of BMW Group Financial Services USA said:
“A pilot program is a great opportunity for us to learn. In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW.
“We will depend heavily on their close collaboration to continue to meet and exceed consumer expectations, and to ensure the sustainable development of this new business model.”
Comments
This? In muscle car country? They don’t have to pay for tire servicing if normal use? I here burnouts coming. Still cool though
So could I just empty the tank and ask to change cars ?
Well, if you’re gonna pay almost 4000$ a month, I’m sure a spare 40$ to refill wouldn’t bother you that much anyway
Curious if they will market these cars as “lightly used” when it comes time to sell them outright
These will be some of the fastest cars on Earth
3700$ a month? What the hell?
It’s better than paying full price, finding out you’re unhappy with the car, then have to trade in and then buy a new one. It’s cheaper that way
This actually a rather great idea. Surprised no one has come up with this sooner. Just surprised it’s in Hometown, USA mostly.
This is not the first. Ford, Cadillac, Porsche, and Volvo are also trying out pilot programs as well.
Source: https://www.edmunds.com/car-leasing/what-are-car-subscription-services.html
I think this would be more successful if it was in L.A or southern california tbh
Lemme just throw these 3700 dollars i found inside my pocket sand
That’s a heck of a lot of money. $24k per year or $44.4k per year. At that rate, you could buy yourself a daily and a weekend car and keep them for four years. And you’d be able to sell them afterwards. Alternatively, consider the fact that McLaren leases start at $2.2k per month…
Sure, but you’re paying for just one car, it’s essentially depreciating as you’re paying for it, and you have to service it yourself (which I assume for McLarens isn’t the cheapest thing in the world). And lets say you choose $44.4k a year. A M2 starts at $54.5k. So you could either pay off a brand new M2 in a year (not even) or have access to essentially all the M’s, which you could “passionately drive” with no care in the world, and not even pay for gas. And once you’re bored of your M4, get a X6M and go off roading. Why would you do that? Because you can.
But does it have blinker fluid
2-3 times that ONCE and you could get E39 M5 for life, that beside tech gadgets and inferior suspension is tons better than any modern BMW.