BMW Takes A Dig At The Tesla Model 3 In New 3-Series Adverts
In one of those adverts that treads a fine line between being moderately amusing and utterly cringeworthy, BMW has been having a cheeky dig at Tesla and its Model 3
While the Tesla Model 3 is - of course - never mentioned by name in these adverts, it’s pretty damn clear what BMW is talking about. The talk of waiting for “that electric car company’s new model,” is after all pretty clear, and the second one even has what looks like unbranded superchargers lurking in the background. Cheeky.
What we can’t decide is if these adverts are amusing, or just horribly cringeworthy. What do you think?
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
I don’t even have a board computer in my bmw.. Why do i need electric engines?
Not so much cringeworthy as shrugworthy.
Reminds me of the times when BMW, Audi and Jaguar had a proper advertising war. I wish it was back!! Hoping for a Tesla comeback :)
Ironically we ordered one of these at work last year… Told won’t get it until this December!!
Can’t wait for a limited edition version of this car! The 72MPG Electric Driven BMW 330 Individual excellence The Next 100 Years M Competition Sport Package Long Wheel Base
Who needs electric when diesel power can get you 74 mpg in my 1.3 turbo corsa.
BMW 330e a prius for people who don’t use indicators
Want a Tesla but you cannot wait? You suck at turn-signaling?
BMW HAVE THE ANSWER FOR YOU!
Tesla or Electric Bmw
I will choose “or”