Car Cameo: Volvo ft. JLS - Do You Feel What I Feel

It's not everyday that one of your favourite bands hooks up with one of your favourite manufacturers. Okay so JLS - X Factor Runners Up - may have a fan-base with an average age in the low teens, but your slightly embarrassed author loves a good ballad or three and Marvin, Oritse, Aston and JB certainly know how to craft a top-selling single. The fact that they have already racked up 5 UK Number 1's is a testament not only to "Jack the Lad Swing" but their innate ability to create a catchy tune.

What we have here though is Volvo Cars UK following on from where their Swedish head office left off with placement in the Twilight Saga. In order to get "in" with a lucrative younger British market (who incidentally probably have sufficient voice when their parents are choosing their brand new motor) Volvo have teamed up with JLS in their latest video "Do You Feel What I Feel?" to show off their R-Design goodies in the form of the C30, S60 and XC60.

In the video above, with the single set for release on 1st January 2012, Aston calls up the lads for a house party instead of looking after his cousins. The other JLS'sters in true fashion cruise down in an Ice White XC60 R-Design, Titanium Grey C30 R-Design and a Caspian Blue S60 R-Design. To quote the boys:

"The cars were swagged out, especially the white XC60. Its siiick!"

What follows is a catchy tune, a frolic in the snow with some strong talent and some impromptu breakdancing. All in a day's work for JLS. Facebook fans will also be able to see behind the scenes footage of the making of the video, while Twitter followers (www.twitter.com/insidevolvouk) will soon be able to win exclusively signed copies of JLS’s latest album ‘Jukebox’.

If you haven't already, watch the video above and get in the know. All that's left for us to say, is well done Volvo, on a fantastic Car Cameo!