Chevrolet Is Rushing Another Camaro Facelift After Sales Plunge
Chevrolet is fast-tracking another Camaro facelift in an attempt to reverse a rapid decline in both sales and forecourt interest.
The sixth-generation pony car was given a significant facelift for the 2019 model year, but since its reveal the online response has been overwhelmingly negative. It seems that the hate has spread to buyers of the once-popular icon, too, and sales are said to be on a rapid slide.
Above is the original 2019 facelift on a Camaro SS, featuring the gaping black grille and black cross-member holding a ‘floating’ bow-tie, dubbed a flowtie. At the top of this page the same picture has been altered (by Chevrolet) to show how the “concept” face will look on the car that’s due to be shown off at SEMA, starting 30 October.
The bow-tie has been returned to the upper grille and the cross-member has been painted body colour to create a much smaller and neater two-part grille look. Rumour suggests that this new face will be grafted onto the production SS as soon as physically possible. Sales results will then be gauged to see if it works, at which point it could reach the rest of the Camaro range.
Shock Yellow is a new colour to the range. It, too, will debut at SEMA and we can give that a hearty thumbs-up for bravery. It looks superb over the Camaro’s beefy lines, especially with the black bonnet elements, black wheels and black boot lip spoiler.
The 2019 Camaro SS has the option of GM’s new 10-speed automatic transmission, while the 2.0-litre turbo version can be specified with the 1LE track package.
Source: GM Authority
Comments
i actually see a lot of them in grand rapids mi
It still looks worse
The change in this is laughable. It’s like a friggin reskin. If this is what they hope will drive their sales… well, good job marketing, and your market studies, very good job…
That colour, though, ‘Shock Yellow’ - it just looks like someone sneezed on a Camaro.
Tldr;
If you make your gorgeous muscle car look bad fewer people will buy it.
im not surprised, it looks hideous
I wasn’t a fan of the pre - facelift car, although it doesn’t look to bad in green. However, I really like the new look - aggressive and different yet still a camaro.
Make a 900hp version and nobody will care about the looks…
Maybe the camaro haters should get a mustang, just to clown on chevy