Dodge Is Trying To Stop Customers Paying Too Much For The Demon

With many new performance cars, you’ll have to pay a premium if you want to get the jump on the waiting list. But that’s not the case with the Dodge Demon, which laughs at the face of high pricing.

In an unusual but commendable business model, Dodge doesn’t want customers to pay more than the retail price for a new Demon, so it’ll prioritise deliveries of the 840bhp Challenger to dealers that sell it at Dodge’s asking price or even below. Also, the dealers getting to sell Demons will need to have sold at least one Challenger or Charger Hellcat in the last year.

So in theory, you shouldn’t have to spend anything over the $84,995 asking price. That’s a lot of power for a relatively skinny pricetag: it’ll do 0-60mph in a Chiron-beating 2.3 seconds and will monster a quarter-mile in under 10 seconds. And, as we revealed last month, options for the Demon start at just $1.

The Demon even comes with a factory safety warning, which makes it sound even more exciting. Dodge has set up a special concierge phone line for Demon dealers and customers, and each car sold will come with a document signed by both parties to ensure the car isn’t above list price.

You’ll be very lucky if you get your hands on a Demon. Dodge is only planning to sell it for one year, and is limiting to production to 3300 cars. The production run is solely for North America, with three thousand destined for the US and three hundred for Canada. It’s available for dealers to order now.