Don't Go Chasing Waterfalls, Fish Conservationists Tell Jeep
Jeep has found itself in hot water with a US fish conservation group after running an advert showing a new Wrangler bashing its way through a shallow lake and up a waterfall.
Trout Unlimited (no, really) says there was something fishy about the adverts, which it says ‘glorified’ the destruction of fish breeding grounds. The 300,000-member group’s president and CEO, Chris Wood, said:
“Fish are tough and resilient critters, but they don’t do well with several-thousand-pound vehicles driving over their spawning grounds, tearing up the gravel where they lay eggs.
“Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”
Perhaps “because it’s fun” is the wrong answer for the occasion, or even the wider times we live in. Jeep’s advert, which ran during the recent Super Bowl game, showed a new Wrangler splashing gaily through standing water before effortlessly climbing up the stepped waterfall on the other side of the lake. Environmental concerns aside, it’s quite a good avert.
Fiat Chrysler Automobiles’ head of marketing communication, Diane Morgan, apparently didn’t say exactly where the footage was shot, but claimed it was private land in the US south west.
Clearly, the wilful destruction of wildlife habitats is a sensitive subject, though, whether it’s the Amazon rainforest or a pond in Arizona. Mr Wood added:
“Hopefully something good will come of this and we can begin a dialogue with Jeep to promote smart use of off-road vehicles as well as conservation of natural resources.”
Source: MSN
Comments
“Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”
Why someone would want to do the school run in it is incomprehensible to me
logic.exe isn’t working properly. Would you like to try again?
So you can take a shortcut through the local river on the school run of course!
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Why? That is just an ads they do it only once if they make new model not everyday
“Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”
I see what the fish conservationists did there…
Screw that, if I had a Jeep like that I’d take it where I want to
Jeep life my dude
Jeep life my dude
Jeep life my dude
Jeep life my dude
I take the side of Trout Unlimited in this situation. Being an avid fisherman myself, I understand that trout are a very delicate species, and their breeding grounds are being attacked in every imaginable way it seems. Dams, trash in streams, logging (which leads to warming of the stream waters, which will kill trout.) chemical dumps, the list goes on. Surely Jeep can find an equally cool way to show off their offroad prowess than potentially harming habitat?
I thought this was a man-made waterfall.
It is, the fish conservationists just didn’t bother to read the text at the bottom.
Yeah, but you know…they saw some Jeep and some water, and then BAM! A conclusion was made! I suppose no matter how hard the FCA try to tell them that the lake was manmade, they’re not going to listen!
These people are so dumb
true. whats a bigger problem, 1 jeep going through a skinny river and up a tiny waterfall, being in contact wiht water fro no more than 27 seconds. or the factories and sewage pipes pumping pollution into oceans, streams, lakes, rivers, beaches or making polluted waterfalls. stupid how they complain about jeep in the water for a few seconds instead of the other larger problems…
If I saw someone in their own G-Wagon or a Bentayga I wouldn’t mind as much because at least someone is taking them offroad, yeah it is horrible for a fish but at least they are using those cars as off-roaders.
“Water you doing?” bu-dum-tsss
It took me a minute, but looking back at this again I remember the jingle from the title.