This Epic Electric Monster Truck Wants To Crush All The Things

We're not normally ones to pat the back of money-hungry energy suppliers, but this new advertising campaign is one of the best we've seen
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A battery-powered monster truck is the unlikely star of a new advertising campaign for one of Europe’s biggest electricity suppliers.

Bigfoot #20 is the world’s first all-electric monster truck. It has 30 separate batteries for propulsion, and six more to operate the brakes and steering systems. Safe to say that it will be pretty heavy. We’d love to see it crush some stuff, but sadly all the vehicles play disappointingly nicely (and quietly) in the ad.

This Epic Electric Monster Truck Wants To Crush All The Things

Joining Bigfoot #20 in the desert-based shoot is a range of electric vehicles designed to show the versatility of electric power these days. There’s a 200mph-capable electric motorbike, a prototype electric hypercar that hopes to top 240mph, and a Porsche 356 that has been converted to electric power.

The electric hypercar is the Raesr Tachyon Speed, which makes us think someone has been watching too much Star Trek. Packing many batteries and a carbonfibre body, the Tachyon Speed is claimed to hit 120mph from rest in less than seven seconds, which could make it even faster than the McLaren 720s

This Epic Electric Monster Truck Wants To Crush All The Things

Surprisingly, the campaign from E.ON is not called ‘yay for electric cars because we’re about to make an effing mint.’ It’s called ‘Freedom is Electric.’

It marks the launch of new investment to install around 10,000 super-mega-ultra-hyper-fast chargers across Europe that can recharge batteries three to seven times faster than today’s equivalents, which UK drivers are only just getting in fuel stations.

Raesr Tachyon Speed
Raesr Tachyon Speed

Pumping 150kW or optionally 350kW into an EV, these E.ON chargers will give a car over 250 miles of range in 20-30 minutes. Still not ideal, but it’s an improvement over the current 50kW units.

The company has already launched an EV-specific tariff in the UK. Allegedly ‘competitive’ on daytime electric rates, it’s then 33 per cent cheaper overnight to let you charge your electric car for less.

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Comments

Mark Stanton

New tag line idea
“Buy electric today and put an old man out of business!”

11/06/2017 - 16:55 |
6 | 2
Anonymous

The existence of the electric E-Type is still hurting me very badly, but this electric Porsche 356 has now pushed me near to the gates of Death.

11/06/2017 - 17:45 |
18 | 2
AAA Insurance

In reply to by Anonymous (not verified)

Same, WHY DID THEY HAVE TO DO THAT. The 356 is a rare car, and making it electric is as good as scrapping it, knowing how much they probably changed.

11/07/2017 - 05:20 |
2 | 0
Anonymous

In reply to by Anonymous (not verified)

What about the cobra then?

11/08/2017 - 11:10 |
0 | 0
Anonymous
11/06/2017 - 17:50 |
4 | 2
Anonymous

“These E.ON chargers will give a car over 250 miles of range in 20-30 minutes.”
I keep forgetting to plug my Toothbrush in to charge when it dies, now you’re telling me I need to plug m car in every 2nd/3rd day I get too work or else im not getting home ontime?
Well, I’m fked.

11/07/2017 - 00:03 |
2 | 0
AAA Insurance

I died when it said the porsche 356 was converted to electric.

11/07/2017 - 05:17 |
2 | 0
Anonymous

Eww….

11/07/2017 - 06:19 |
2 | 2
Anonymous

An electric monster truck is like a full grown lion sounding like a squirrel…

11/07/2017 - 06:24 |
0 | 2
=ash=

epiclectric

11/07/2017 - 06:31 |
0 | 2
Anonymous

Gay and dumb…

11/07/2017 - 08:59 |
2 | 4
Monty4248

In reply to by Anonymous (not verified)

Brilliant analysis. You had me weeping at your eloquent use of language. Such genius must be shown to the masses. Please good sir, tell us how you formed such a brilliant opinion?

11/07/2017 - 12:34 |
2 | 2
Kyle Sicotte
11/07/2017 - 20:01 |
0 | 0