Every Aston Martin Will Have A Hybrid Option In Less Than A Decade

Aston Martin has pledged to give every one of its models a hybrid option in less than 10 years, despite offering precisely none today.

About a quarter will even reach the full-electric stage by 2030, according to a report in the Financial Times and quoted by Auto Express, but Dr. Andy Palmer, Aston Martin’s chief executive, confirmed that every Aston will already be hybrid by the mid-2020s – despite its opposition to the UK’s 2040 ban on new cars powered solely by internal combustion.

This isn’t a wholesale move to hybrid power, according to the article, and traditional V8 and V12 models will continue alongside hybrid and electric options for as long as emissions legislation allows, providing that customer demand is still there.

The wealthy car buyers of the next decade will be more inclined to buy electric, according to several reports and predictions we’ve read, because younger people tend to be more open to new and different technologies over and above tech that has been seen and done by dozens of generations past.

Aston Martin is developing the RapidE, an electric version of the Rapide, and it’s believed that the company is working on integrating a hybrid drivetrain into the future DBX SUV. It wants to keep its electric and hybrid technologies in-house, too, rather than working with Mercedes-AMG as it has on the 4.0-litre biturbo V8s.