How Volvo And Footballing Legend Zlatan Ibrahimović Prepare For The Euros

A lot like Volvo, Swedish footballer Zlatan Ibrahimović worked damn hard to get to legendary status (he was UEFA’s top scorer in 2008–09). And on the eve of the Euros, Ibrahimović has teamed up with everybody’s favourite Swedish export, Volvo, to give us an insightful look inside his head in the run up to Sweden’s bid for the championship.

Ibrahimović was born in Sweden to a Bosnian Muslim and a Croatian Catholic, and is no stranger to adversity. His tough upbringing made him headstrong and hard working, and thanks to his desire to be the best he can be, he always chooses his own path to victory.

To celebrate the Swedish legend, Volvo teamed up with Oscar-winning German composer and record producer, Hans Zimmer, to help produce the cool video you see above. In the video, the sexy new Volvo V90 is used to echo Ibrahimović’s power and confidence, as it steps into the future while remembering what sets Volvo - a company that’s always put safety and technology first - apart from the crowd.

Both Volvo and Zlatan know that remaining true to yourself whilst being ready for the future is the route to success, and whoever you support this year, that’s a sentiment everyone can get behind.

#madebysweden

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