It Looks Like The Peugeot GTI Badge Is Dead

The next 208 hot hatchback will be given the ‘Peugeot Sport Engineered’ name instead of the famous GTI moniker
It Looks Like The Peugeot GTI Badge Is Dead

The GTI sub-brand has been linked to fast Peugeot products for years, but now the company wants to bin the badge in favour of a new name. Decision makers at Peugeot are considering a rebrand to align with a shift to EVs.

The new 208 hot hatchback will most likely use an all-electric powertrain as opposed to a petrol engine, reflecting the general future direction of the company. At the Geneva Motor Show the 508 Peugeot Sport Engineered concept car was revealed, which was our first clue as to which name would be potentially replacing GTI.

The Peugeot 508 concept was unveiled at Geneva Motor Show earlier this year
The Peugeot 508 concept was unveiled at Geneva Motor Show earlier this year

Auto Express reports that Peugeot bosses favour ‘Peugeot Sport Engineered’ for upcoming performance models, which suggests GTI brand won’t be used again. Executives at Peugeot UK are said to be campaigning to hold onto the badge, to reflect the history it has across the country.

The 208 GTI may be the last Peugeot to use the sub-brand
The 208 GTI may be the last Peugeot to use the sub-brand

How do you feel about the demise of the GTI badge? Would you rather it stuck around, even to be used on an EV? Let us know your thoughts in the comments.

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Comments

ferrarman11

Well a lot of things are dying in the car world nowadays sadly….

Hopefully cars like the Taycan and Honda E make things exciting

10/07/2019 - 16:00 |
7 | 0

True, but many things are also being born!

10/07/2019 - 16:55 |
5 | 0
Elliot.J99

Doesn’t bother me, GTI is more a Volkswagen thing

10/07/2019 - 16:02 |
8 | 5
RodriguezRacer456 (Aventador SV) (Lambo Squad)

In reply to by Elliot.J99

Or me either. Since I live in a country where Peugeots aren’t sold in.

10/16/2019 - 12:27 |
0 | 0
Anonymous

Auto Express also said that “Peugeot bosses in France have gone cold on the idea of calling the next 208 a GTi because of its all-electric powertrain.”

10/07/2019 - 16:04 |
2 | 0
Anonymous

Probably a good thing since the “i” in GTi refers to injection. It would be kind of the same non-sense as the Taycan Turbo. But sad thing to ditch ICE on hot Peugeot…

10/07/2019 - 16:23 |
20 | 0
Tomislav Celić

In reply to by Anonymous (not verified)

Taycan Turbo makes sense tho. Turbo was a word long before Turbocharger was invented, and was used in Germany

10/08/2019 - 09:33 |
5 | 1
5:19.55

Peugeot 508 btcc should have happened

10/07/2019 - 23:49 |
1 | 0
ᴶᵘˢᵗᴬᴿᵃⁿᵈᵒá

It’ll still be PSE… A new badge maybe?

10/08/2019 - 05:49 |
0 | 0
CasualG

Pretty sure I read that there will be a petrol option for this car, and EV option ofc…

10/09/2019 - 15:11 |
1 | 0