It’s Official: Most People Buy Cars In Stupidly Boring Colours

According to data released by the SMMT, white was the most popular colour for UK new car buyers in 2015, closely followed by black and grey. Can't people make some more interesting choices than that?
It’s Official: Most People Buy Cars In Stupidly Boring Colours

Variety - they say - is the spice of life. But try telling that to buyers of new cars in the UK. According to data released by the Society of Motor Manufacturers and Traders (SMMT) for UK car registrations in 2015, white remained the most popular colour choice for the third year running, this time with a 21.4 per cent market share and an increase of 2.2 per cent compared to 2014.

To make matters worse, the next most popular colours were just as boring - black is in at number two with a 19.4 per cent share, and grey placed third with 15.6 per cent. Combine the lot, and you get 56.4 per cent. Chuck in silver, another dull choice, and you get 67.6 per cent. So, this means the majority of new car buyers go for really boring colours.

Image source: SMMT
Image source: SMMT

The reason is unclear. Perhaps it’s a lack of imagination, something to do with the fact more interesting shades are paid options or maybe it’s concerns about resale value, but whatever the cause it’s frustrating. Particularly when paint technology is so good these days, giving you a wide range of weird and wonderful colours and finishes to choose from.

It’s Official: Most People Buy Cars In Stupidly Boring Colours

It’s not all bad news, though. More interesting colours are continuing to rise in popularity. Orange - for instance - only made up 0.7 per cent of cars registered last year, but it’s experienced a 25.7 per cent increase in popularity.

Hopefully this trend will continue, and break up the sea of white, black and grey…

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Comments

Ben Saville

I disagree with black being boring. Black looks awesome detailed correctly.

Further, there are cars (eg focus rs) that come in a lkmited colour palate

02/12/2016 - 13:55 |
2 | 0

I feel that black hides everything about the car

02/12/2016 - 13:58 |
0 | 0
Turboghini

We need more nice green cars, they never get the color right.

02/12/2016 - 13:58 |
4 | 0

Yes! More green cars!

02/12/2016 - 14:06 |
2 | 0
Lavdi

Chrome white kappa

02/12/2016 - 13:59 |
0 | 0
Anonymous

Yellow for the win

02/12/2016 - 14:01 |
2 | 0
rally2727

I believe white is not boring and perfect for any car

02/12/2016 - 14:03 |
0 | 0
Anonymous

Traded in my Blue BMW 1-er for a Tangerine Scream Focus ST 3 last week, glad to see I’m not the only one who appreciates brightly coloured cars! :D

02/12/2016 - 14:10 |
2 | 0
Anonymous

White should be reserved for commercial vehicles only.

02/12/2016 - 14:12 |
0 | 0
495QED

Meanwhile in TVR Factory,
“Standard colours”

02/12/2016 - 14:12 |
162 | 2
Anonymous

In reply to by 495QED

Where exactly do you put this one in?😂

02/12/2016 - 17:29 |
6 | 0
Anonymous

In reply to by 495QED

oranple

02/12/2016 - 17:41 |
12 | 0
Dale Wakelin

In reply to by 495QED

All fun and games until you need to get a scratch or a stone chip removed

02/12/2016 - 18:15 |
30 | 0
Anonymous

Imho white gets the most of the cars. White reflects more light than any other color, therefore it’s more obvious for our eyes to appreciate the shapes of our beautiful machine :)

02/12/2016 - 14:12 |
0 | 0
Smurf

Blue >all

02/12/2016 - 14:13 |
2 | 0