The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

Kia has released a new concept ahead of the Frankfurt Motor Show that previews the look of the next Pro Cee'd
The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

Is the recently revealed Aston Martin Vantage Zagato Shooting Brake too blue blooded for you? Here’s a similarly configured vehicle that’s damn near as pretty, yet a little more of the people.

It’s the Kia Proceed concept (note the missing apostrophe before the ‘d’), and unlike a traditional shooting brake, it’s in five-door form, as opposed to three. There’s a good reason for that: the concept effectively previews the next Pro Cee’d GT, and it sounds like it’s going to gain a pair of doors relative to its predecessor.

“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family,” Kia’s European design chief Gregory Guillaume is quoted as saying in the press release.

In other words, people aren’t really buying three-door hatchbacks any more, so it looks like Kia will instead create a sleeker, elongated lift-back style five-door machine to slap the GT badge on. Audi is reportedly mulling over a similar arrangement for the next A3 Sportback, with its three-door variant also due to bite the dust.

The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

The concept “hints at the design” of the next Cee’d range as a whole, so both the regular hatch and the GT should end up being handsome devils. Minus the 20-inch alloy wheels, of course, although we are hoping the simplified, apostrophe-less name is carried over from this car.

Fancy a look at it in the metal? The concept will make its public debut at the Frankfurt Motor Show on 12 September.

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Comments

KodoMazda人馬一体

Kia to Hyundai is becoming what Mercury was to Ford: a mid luxury marque

09/07/2017 - 20:33 |
0 | 0
Lauge

Let’s actually hope Kia produce some of these cars. They could really get success.

09/08/2017 - 06:59 |
2 | 0
Klush

It’s nice and all but… It’s a Kia.

09/08/2017 - 11:29 |
0 | 3
Anonymous

In reply to by Klush

Thats what they used the say about Datsun, Honda and Toyota.

09/08/2017 - 13:41 |
1 | 0
Marc Mo

Future is ugly

09/09/2017 - 21:34 |
0 | 2