Lagonda Will Be Reborn In The Shape Of This Futuristic Electric SUV

The classic British luxury car maker will mark its return in extremely 21st century style with a battery-powered SUV based on a radically different body shape
Lagonda Will Be Reborn In The Shape Of This Futuristic Electric SUV

Aston Martin-owned luxury brand Lagonda has confirmed an SUV as the first car it’s working on. The company just released a teaser showing, essentially, the Lagonda Vision concept with copious ride height.

Pencilled-in for a 2021 launch, it’s also going to be the first luxury SUV to be driven solely by batteries. Lagonda is set to specialise in electric mobility for the rich – although some slightly less expensive models might come along in due course.

'Different' is the word you're looking for
'Different' is the word you're looking for

Aston Martin’s President and CEO, Dr Andy Palmer, said:

“In reviving one of the most iconic names in motoring we have created a unique opportunity. One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires.

“The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.”

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Comments

Anonymous

I’m happy that this is happening and with a company like Aston Martin backing the project - it’s bound to be a really good brand of… Electric luxury cars? I guess the peace and quiet is useful for rich non car people :P

Either way, the concept looks a bit too out-of-the-box and will probably need to be reshaped to achieve any level of usability and practicality.

05/09/2018 - 15:35 |
6 | 2
CannedRex24

In reply to by Anonymous (not verified)

well it is a design concept after all

like has any design concept ever even carried 60% into production form

05/09/2018 - 15:44 |
0 | 0
Anonymous

Will it be completely self driving, because otherwise I would imagine the blind spots on this thing are about a mile wide each

05/09/2018 - 15:36 |
3 | 0
Duggan (koalafan) (koalafan7) (Esprit Team) (Z32 Group) (Lot

What some automakers don’t get is that something looking futuristic doesn’t always look good.

05/09/2018 - 15:37 |
2 | 1
Anonymous

You lost me at “SUV”

05/09/2018 - 15:38 |
2 | 2
CannedRex24

In reply to by Anonymous (not verified)

i didnt know this was jerry maguire

05/09/2018 - 15:42 |
0 | 0
Jakob

I just hope that the production version will be closer to the Lagonda Vision Concept rather than the sketch above.

05/09/2018 - 15:40 |
1 | 0
Itsuki

Surely Tesla Model X is still classed as luxury?

05/09/2018 - 15:41 |
2 | 1
Anonymous

In reply to by Itsuki

Was it ever though? I always thought that it was just meant to be a convenient electric SUV, not anything super luxurious.

05/09/2018 - 17:51 |
2 | 0
Anonymous
05/09/2018 - 15:45 |
74 | 1
CannedRex24

In reply to by Anonymous (not verified)

Well not everything in life is gonna be a V12 luxury grand tourer with a Manual

not matter how much you want it

05/09/2018 - 15:49 |
27 | 1
Anonymous

In reply to by Anonymous (not verified)

05/09/2018 - 16:53 |
16 | 0
Anonymous

In reply to by Anonymous (not verified)

That is one big fat cat, lol

05/10/2018 - 22:38 |
0 | 0
CannedRex24

i really like the design on the front,

the back is a little too overhanging, and maybe if they fix that, i can see this as the next royal car……

05/09/2018 - 15:46 |
1 | 0
CannedRex24

“ first luxury SUV to be driven solely by batteries”

wait then why the hell do people pay $150k for a Tesla SUV, if its not even considered a Luxury car(or even SUV)

05/09/2018 - 15:47 |
4 | 1

It’s a luxery car in the same vein as a Volvo. It’s nice, but not as nice as say a Mercedes or higher end BMW

05/09/2018 - 19:07 |
2 | 0
AlecHuntsman

“SUV” Sure, im willing to pretend thats an SUV

05/09/2018 - 16:06 |
12 | 1