Lamborghini Urus Production Reaches 10k Milestone Twice As Quickly As The Huracan
Lamborghini is now predominantly an SUV manufacturer. In 2019, over 60 per cent of the 8205 cars it sold worldwide - the most Sant’Agata Bolognese has ever flogged in a year - were of the Urus variety.
The V8-powered high-rider has been so popular, that production has already hit 10,000 units, just two years after the vehicle went on sale. To put that in perspective, the Huracan - already a strong-selling car for the Italian brand - took four years to hit the same milestone, while the Gallardo needed seven. It’s also worth noting neither were delayed in reaching 10k by a pandemic-forced factory shutdown, as the Urus was.
Like it or not, the Urus has been a huge growth driver for Lamborghini. In 2019, the first full market year for the SUV, global sales jumped by 44 per cent, having already increased 51 per cent the previous year. To accommodate all this extra volume, Lamborghini’s HQ has doubled in size, now covering 160,000 square metres. The Urus has a dedicated production line dubbed ‘Manifattura Lamborghini’.
Destined for Russia, the 10,000th Urus - seen above in a socially-distanced photocall - is finished in Nero Noctis Matt. It’s been fitted with a carbon fibre exterior package and additional carbon for the Ad Personam black/orange interior.
On the subject of spec, Lamborghini hopes to further bolster the Urus’ popularity via a bunch of new colour options. Giallo Inti, Verde Mantis, Arancio Borealis and the two-tone Urus Pearl Capsule are all being added to the palette.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
wait its already been out for 2 years?
This honestly worries me. Lamborghini is known for its high performance supercars, yet its best selling vehicle ever is going to be an SUV. Sure, it’s a very fast one, but i refuse to consider it a true Lamborghini. There’s something seriously wrong in this world
It was obviously going to be the best seller of the brand. Every brand knows crossovers and SUVs sell, especially luxury brands. High end brands can use the money from the SUV sales to fund their sports cars.
Let’s not pretend that Porsche Cayenne didn’t help save Porsche from bankruptcy.
my problem is that it has turbos
So this if why i’ve been seeing so many on the street lately. I think i’ve seen, like, 10 different ones.
Lamborghini Urod (Урод), that’s a better name, you can check with google translate what it means :)
Mostly urods are the ones driving these Lambogandons. Totally pizdets.
Screw you guys I like SUVs and crossovers