The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Ram has released the latest in a line of luxurious special edition pickups that apparently celebrates the southern cowhand lifestyle

Matt Kimberley

30 Jan 2018

The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Some things about American lifestyle just don’t resonate with our own quaint little island, and most of those come from the southern states. Take this, for example: a two-tone, brown- and cow-themed pickup designed to (oho!) lasso buyers from farming states like Texas.

As well as a two-tone RV Match Brown paint job, which in the UK would go down about as well as a return to mullet hair styles, the Laramie Longhorn Edition Ram 1500 has ‘real barn-wood’ interior trim. Is that a good thing in Texas?

This cowboy chic truck has Longhorn ‘belt buckle’ logos on the upper glove box door, on the centre console lid’s leather surface, the front doors and the tailgate.

Just in case you weren’t convinced of its authenticity, the inside features more cow than a small ranch. Leather covers the dashboard, door trim inserts, armrests, instrument panel and centre console, for starters. Some of it has even been textured to look like alligator skin.

Your interior colour options are Light Mountain Brown on Mountain Brown (no points for imagination), or Cattle Tan (because cows) on Black.

Buyers could hardly complain about the level of kit the special pickup offers. The four main seats are heated and leather-trimmed, with all-round seat cooling offered as well. You can add 20- or even 22-inch wheels to features like a 4G WiFi hotspot, five USB ports, a 12-inch touch-screen with split-screen capability and adaptive LED headlights.

Not exclusive to the Laramie Longhorn version, but still pretty nice nonetheless, are the latest Ram 1500’s 102kg (225lb) weight reduction, 5.8-tonne (12,750lb) maximum towing capacity and eTorque mild hybrid drivetrain.

Comments

The barnwood thing isn’t necessarily important to Texans, but to agricultural history as a whole. See, in the States when families were building their first barns for their farm, it was almost like a birthday. neighbors and residents of a whole town would come and help build a barn, and that barn continued to provide for that farm for multiple decades. Barns from the early 1900’s still stand today, and as time goes on, barnwood ages like a fine wine, and to some, becomes a collectible for furnishings and knick-knacks. People will pay hundreds of dollars for an old pile of barnwood. As many retired farmers will buy this truck, it will remind them of the farm they grew up and worked on, and how much of an impact it made on America as a whole.

Farmers are a stubborn bunch. Especially the older generation. They aren’t going to buy this regardless of what amenities it has. They are set in their ways. Whatever the last truck they bought is, that is what they are going to drive until it falls apart.