Mazda Just Gave Two Forza Horizon 2 Players A New MX-5 Each

Do you remember when you were a kid, shunning the goodness of sunlight to smash out laps on whatever racing game tickled your fancy at the time? You know how your parents would sigh and complain that playing video games would get you nowhere in life? Well now you can show them they were wrong, because two American gamers just walked away from E3 with the keys to their very own, brand-new Mazda MX-5s.

It all started in March, when the Mazda MX-5 Challenge appeared for download in Forza Horizon 2. Gamers had to race the 2016 MX-5 around the Sisteron Perimeter Track, with the two people who posted the fastest lap times getting flown out to Los Angeles for a one-on-one face off at E3.

The two finalists, David Goss from Missouri and Colton Miller of Indiana, thought that only the winner would get the keys to a new car, however good guy Mazda had a little surprise up its sleeve. Goss was victorious, but the story didn’t end there as Mazda then told Miller he’d also get a car, because “They both spent so much time preparing for this event that we didn’t want one of them going home empty handed.”

Using games to sell cars is a really cool bit of modern marketing from Mazda, and it’s a trend we’d love to see continue. If we could end up winning a new motor, it’d make all those hours behind a virtual wheel feel all the more worthwhile!