Merc's New Chicken Advert Is Utterly Brilliant
Mercedes isn't particularly known for entertaining adverts and promo vids. Indeed, its recent effort to celebrate Mercedes service staff was horrifically cringeworthy as you can see:
This time though, Merc has pulled it out the bag. To extol the virtues of its Magic Body Control system, Mercedes gathered a bunch of particularly unimpressed chickens and subjected them to a funky dance routine. The point being that the animals' heads stay nice and still while their bodies gyrate, we assume.
Merc's Magic Body Control system uses a windscreen-mounted camera to scan the road ahead for imperfections, and sends data to the ABC (Active Body Control) system, which enables the suspension to react accordingly. Here's how it works. Sort of...
Thanks for the link Daniel!
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
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