The Mitsubishi Lancer Is Set To Be Reinvented As A Crossover
You know how the Eclipse name has been re-purposed by Mitsubishi for a Qashqai-sized crossover? The Japanese company isn’t done yet: the latest famous badge to be reinvented to flog SUVs is ‘Lancer’.
Used since the early 70s for a succession of saloon cars - some of which were turned into fire-breathing, rally-bred Evolution cars - the Lancer name bowed out in most markets last year. However, Auto Express reports that it’s to make a comeback on a new SUV which is aimed to take on small crossovers like the Toyota CH-R and C-segment hatchbacks such as the Ford Focus RS.
“We’re going to replace ASX, Outlander and Triton [the JDM name for the L200]. Then we have these two boxes: Pajero and Lancer,” Mitsubishi Motors COO Trevor Mann told the publication. “Lancer’s probably the easiest one; we believe we’ve got a solution that could fit the segment,” he added.
That “solution” is likely to take some styling inspiration from the e-Evolution concept (top of page) which Mitsubishi revealed at the Tokyo Motor Show last year. Yep, there’s certainly a theme of illustrious Mitsubishi badges ending up in places that don’t sit terribly well with enthusiasts.
The brand is going through something of a rebirth right now, and from what we’ve seen so far, and recreating the halcyon days of cars like the Lancer Evos and the 3000GT simply isn’t on the agenda.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
😢😭😖😖😭😲☹️😕🤨😑😶🙄😮🤐
NOOOOOOOOOOOOOOOOOOOOOOOOO!!! 😭🤧
Mitsubishi slowly burning it’s skin off
#Commentoftheweek
Lol
LOLOL
Don’t you dare.They better dont f up my fav Mitsubishi.
You win by 100000000 points 🤣🤣🤣
We all have crippling depression rn
Hey, that’s pretty good!
Exactly this was my april fools prank from last year. Apparently Mitsubishi didn’t read the comment section.
generic bada$$ male voice used in car adverts
“You thought that we were done with the Azt… Eclipse Cross? You thought that our brand was falling?
… You were right… random explosion
Try the new Mitsubishi Lancer Crossover. With its boring and ugly design you sure gonna get a lot of thumbs up at the grocery store…”
“Mitsubishi, disappointment on wheels…”
You should make ads for the next GTA
Pour one out for another fallen name
Mitsubishi Headquarters
Guy 1: What should we do?
Guy 2: Uhh, we haven’t touched the Evo in a while.
Guy 1: Oh yeah, great idea!
Guy 2: Should we do something to piss off everyone?
Guy 1: Yeah lets make it into a crossover!
Mitsubishi, just cease existing
What the heck was wrong with a saloon? Instead they make yet another SUV that will probably be awful compared to the competition. Given how the SUV craze has spread through the brand like a rogue tumour, Mitsubishi Cancer seems like a better fit.
Actually, in the eastern part of the world, we already had a Mitsubishi Cancer. Meet the Mitsubishi Xpander, aka. Mitsubishi Xcancer.
They have to make money. They can’t make it unless they keep building SUVs and MPVs, which is why, in southeast asia (especially Indonesia and Philippines), we got a Mitsubishi Xpander
For now, xpander is one of their most important money-maker, along with their other products like Pajero Sport, Triton, and Outlander