The New Aston Martin Lagonda Is A Luxurious Super Exclusive Saloon Which You Need Permission To Buy

After being absent from production cars for the last two decades, Aston Martin has revived the Lagonda name for a very special four-door saloon, going into production next year, and it’s highly likely that you won’t be able to buy it. Not just because it’s set to be stratospherically expensive (the actual figure will be kept confidential), but because Aston is only offering it in the Middle East “as a result of specific market demand,” and it’ll only be sold “by invitation only.”

So, if you live in the right part of the world, are incredibly rich and Aston is actually happy for you to buy one, what do you get for the vast sum of cash you’ll no doubt have to pay? The saloon is based on the ‘VH’ architecture the British company uses throughout its range, and is expected to be powered by the 5.9-litre V12 found in the Rapide S.

If the V12’s power and torque figures remain unchanged, it’ll churn out 550bhp and 457lb ft. Styling-wise it looks very much like a stretched Rapide in the only proper picture Aston has released of the car, with styling cues taken from the radical and boxy Aston Martin Lagonda saloon of the 70s (below).

It’ll be built by the company’s ‘Q division,’ which customises cars to the exact specifications desired by buyers, and even creates bespoke motors. The Q boys were responsible for the One-77 supercar and the CC100 Speedster; an impressive couple of motors to have on your CV.

The old Lagonda saloon of the 70s was based on the Aston Martin V8. The project was particularly disastrous; its ludicrously complicated, failure-prone electronics cost an absolute fortune to develop, and only a handful were sold. The Lagonda name made another appearance on a few specially-created cars based on the old Virage in 1994, but hasn’t been seen on a new production car until now.