The Scion FR-S Won’t Be Rebadged As The Toyota GT86

When Toyota announced that the Scion brand is to be discontinued, many assumed the FR-S would be rebadged as a Toyota GT86. But that's not the case
The Scion FR-S Won’t Be Rebadged As The Toyota GT86

Following Toyota’s announcement about the discontinuation of the Scion brand earlier this week, there was a common theme in the comments section of the report. Given that all Scion models bar the tC are due to be badged as Toyotas from the 2017 model year onwards, many were pleased at the prospect of the Scion FR-S finally being badged as the Toyota GT86 in North America, as it is in Europe.

The press release made no mention of the GT86 name the car is given in Europe however, so we asked Toyota USA what the rebranded car would be called. We were told that the “current plans” are to keep the FR-S badge, creating the ‘Toyota FR-S’.

While this will in some ways simplify things for the rear-wheel drive sports car - it’ll only be sold under two brands rather than three - this now means that Toyota will sell it under four different names worldwide. FR-S in North America, GT86 in Europe and New Zealand, 86 in Asia, Australia and South America, and (weirdly) FT-86 in Jamaica and Nicaragua.

Meanwhile, a partially camouflaged, lightly refreshed version of the Toyobaru - most likely the 2017 Toyota FR-S - has been spotted undergoing testing.

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Comments

Anonymous

There should be Toyota S-FR thir or next year…

02/05/2016 - 11:18 |
0 | 0
Bavarian Banshee

In reply to by Anonymous (not verified)

So they just put the body on backwards, or…?

06/17/2017 - 16:00 |
0 | 0
Anonymous

Its still the same s hit

02/05/2016 - 11:22 |
0 | 2
Anonymous

Wait what? They’re killing the tC? I’ve always loved the tC :(

02/05/2016 - 12:44 |
18 | 0
cmoss117 (Pontiac squad)

In reply to by Anonymous (not verified)

I think there going to keep making it with. Toyota bage

02/05/2016 - 23:17 |
0 | 0
Camden Wolfe

Guys, It’s only the GT86 with a different name. Let it slide.

Good thing 4Kids isn’t involved in this to make it slower like the Corolla GT-S.

02/05/2016 - 13:08 |
0 | 0
Garrett Mehre

Toyota once again not giving Americans their best because we can eat savagely as we see fit, and we never die

02/05/2016 - 14:10 |
0 | 0
Anonymous

Im just content with calling it the Toyota Scion Subaru GT86 FR-S BRZ… Why not at this point? Lol.

02/05/2016 - 14:31 |
4 | 0
Anonymous

Welcome to he life of an Honda Integra Type-R… Sorry, I mean Acura RSX Type-S owner.

02/05/2016 - 15:19 |
0 | 0
Mr.Roberts

American markets think they have it hard when they have to call it a FRS, try coming to a parts store in Jamaica and say you drive a FT-86, they spend 30 minutes laughing at the fact that you don’t know what car you drive until they see the badge and are like “Oh………well this is a thing”

02/05/2016 - 15:41 |
0 | 0
North_Borneo

What it is the car is still considered as a ‘luxury’ car in my country.. The “cheapest” sports car it is but wait, there’s taxes..

02/05/2016 - 16:04 |
0 | 0
TheBrownNeighbour

Well if they do sell it as the Toyota FR-S, then I only need to buy the ‘GT-86’ badge for the re- badging process ‎( ° ʖ °)

02/05/2016 - 16:43 |
0 | 0