The SRT Viper Is A Terrible Sales Flop That Chrysler Has Had To Axe
Weak demand has forced Chrysler to stop Viper production for at least two months
Demand for the latest SRT Viper is currently so weak, that Chrysler has decided to stop production of the V10 sports car for at least two months. In the first two months of this year, just 91 cars were sold.
Given that SRT had 756 unsold Vipers at the beginning of March, you can see the logic behind suspending production. This is particularly bad news for the 91 workers at Chrysler's Conner Avenue Assembly in Detroit, who will be laid off as a result of the production halt.
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