Maserati Is Not For Sale, Says Stellantis

Maserati did not have a good first half of 2024, with its sales down significantly over the same period last year, and a brutal €82 million operating loss posted by the storied Italian marque. This came amid a generally rocky first half for its sprawling parent company, Stellantis, leading its CEO to suggest that if any of its 14 brands don’t make money, they could be sold or killed off entirely.

Maserati was thought to be particularly at risk, with Stellantis’ chief financial officer Natalie Knight reportedly telling media that “There could be some point in the future when we look at what's the best home for [Maserati].”

Now, though, the company has refuted these suggestions. Automotive News Europe reports that the company said in a statement: "Stellantis restates unwavering commitment to Maserati's bright future as the unique luxury brand of the 14 Stellantis brands."

Maserati sold around 6,500 cars globally between the beginning of 2024 and the end of June – a drop of over 50 per cent from the approximately 15,300 cars it shifted over the same period in 2023.

Some of this has been driven by the end of production of some of its ageing range – the Ghibli and Quattroporte saloons were sunsetted at the end of 2023, and the Levante SUV ceased production in March. That leaves Maserati’s current range as the MC20 and GranTurismo/GranCabrio family – both relatively niche models – and the Grecale crossover, which itself suffered a 42 per cent sales slump.

All-new models, including a Levante successor and a new Quattroporte, are under development but aren’t expected to arrive until at least 2027. The only big introduction between now and then will be the electric Folgore version of the MC20 supercar, which is likely to be an even more niche prospect than its petrol counterpart.

Despite Knight’s earlier comments, though, it seems Stellantis is committed to keeping Maserati – still a badge with plenty of emotional clout attached to it – as part of its sprawling portfolio. Automotive News Europe also reports that the same statement reaffirmed its dedication to all 14 of its brands, despite CEO Carlos Tavares saying last week that “If [they] don’t make money, we’ll shut them down.” Analysts had suggested that DS and Lancia were at particular risk here, but it now appears that they’ll be sticking around for now.