Volvo Cars Fails Miserably To Emulate Volvo Trucks' Viral Success

As we've seen, Volvo Trucks likes to go all-out on its promo videos. For example, the company recently had Jean-Claude Van Damme doing the splits between two moving lorries.

Volvo Cars, on the other hand, has released this video, which features a minor celebrity driving slowly up a small slope...

Yep, that's pretty much all there is to it. Louise Thompson of scripted reality series Made In Chelsea is seen driving up a ski slope in a Volvo V40 with summer tyres, and another V40 with winter tyres, to see what difference the change in rubber makes.

Really, Volvo Cars, is the best you can do? Maybe it's time to have a chat with the guys at Volvo Trucks and see how the experts like to do promo videos.

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