Volvo Cars Fails Miserably To Emulate Volvo Trucks' Viral Success

While Volvo Trucks has Jean-Claude Van Damme doing stunts, Volvo Cars has a reality TV star driving up a small hill...

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As we've seen, Volvo Trucks likes to go all-out on its promo videos. For example, the company recently had Jean-Claude Van Damme doing the splits between two moving lorries.

volvo trucks

Volvo Cars, on the other hand, has released this video, which features a minor celebrity driving slowly up a small slope...

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Yep, that's pretty much all there is to it. Louise Thompson of scripted reality series Made In Chelsea is seen driving up a ski slope in a Volvo V40 with summer tyres, and another V40 with winter tyres, to see what difference the change in rubber makes.

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Really, Volvo Cars, is the best you can do? Maybe it's time to have a chat with the guys at Volvo Trucks and see how the experts like to do promo videos.

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