Watch The Volvo Trucks President Ride On A Moving Stack Of Four Lorries
From getting Jean-Claude Van Damme to do the splits between two moving lorries to dangling one of its products from a giant crane, Volvo Trucks knows a thing or two about epic stunts. Its latest one, however, might just be the best yet.
With four new trucks launching - the FH, FH16, FM and FMX - the company decided all of them needed to appear in one video. Stacked on top of each other. Oh, and Volvo Trucks president Roger Alm decided he needed to be riding this moving ‘Truck Tower’.
It took Volvo Trucks engineers around a month to design and build the tower, which was 15 metres high and weighed 58 tonnes. The Volvo FMX was chosen for the base of the tower since it’s the sturdiest of the four trucks. The filming was all done in late 2019 at a vehicle proving ground near the Volvo Trucks HQ in Gothenburg, using real smoke and lighting effects to add even more drama to proceedings.
Speaking about the feat, Roger Alm said, “I’m used to be on top of things, but for me, shooting the truck tower was definitely an unusual day at work.”
Comments
New meaning to being on top of your game
Volvocars on Instagram: “How to wear your seatbelt correctly” and also “cars limited to 180km/h for safety reasons”
Volvotrucks: Let’s just stack up 4 trucks on each other and then let a guy stand on top of it in pouring rain
also dont forget to throw on the President of Volvo Trucks Roger Alm as the cherry on top!
The Volvo Trucks Marketing Department, when you need to show off something Volvo, ask them to do it and they will do it!