You Can Now Have Your VW Golf R In One Of 40 $2500 Colours
We all love a bit of choice, especially when it comes to buying a new set of wheels. Motorists aren’t afraid to dig deep in the name of putting that personal touch on a car - and that often includes what colour it’s going to be.
At most, manufacturers usually offer anything up to ten hues - but how about forty colours? Yes, you read that correctly. Forty! That’s exactly what Volkswagen of America is doing as part of its 007-esque named ‘Spektrum Program’ for the 2019-model Golf R.
On paper, at least, they do sound fantastic. ‘Nogaro Blue Pearl’, ‘Violet Metallic Touch’, ‘Caribbean Green’ (no, we aren’t sure on that one, either), and ‘Copper Orange Metallic’ are just some of the outlandish shades. Certainly in these press images, they look promising.
“These options make the Golf R stand out, from the highway to the driveway, while also highlighting the owners’ personality,” Volkswagen of America proudly proclaims. “VWoA’s Product Marketing team worked in tandem with Volkswagen Canada to select a diverse range of colors for the 2019 model year Golf R that will appeal to owners, while still paying homage to the rich heritage of the Volkswagen color spectrum.”
Naturally, there is a downside to all this choice, with a custom colour costing $2,500 (£1,960). However, true VW enthusiasts won’t care given that many of the colours’ roots can be traced back to classics like the Viper Green on European-spec Mk 3 Sciroccos and Ginster Yellow from the 1997 Driver’s Edition GTI.
To make sure you don’t regret your colour choice, customers are being given a tool on Volkswagen of America’s website whereby each hue can be applied on screen as part of the car build process.
If you aren’t computer savvy, fear not. Paint shop-quality colour cards are also being shipped out to Volkswagen dealers across the U.S.
By Jason Craig
Comments
Every manufacturer should do this… I’m tired of seing grey, white and black
Agree… And honestly 2500$ doesn’t seem that much for a custom colour on a new car…
Unfortunately there isn’t that much of a market for that
People back at Volkswagen sure arn’t colour blind.
$2.5k!?
Yikes that’s pricy as hell
I can still see people sticking to black and Grey as whos gonna pay 2.5k for a colour on a hatchback!
Sees options list of premium hatchbacks
Oh
I think that would be the case on the regular GTi since it is an affordable car. The R on the other hand is fairly pricey to begin with. I could definitely see people having the mentality “if I am already spending this much, I might as well spend the little extra to make it a color I LOVE”
Considering a custom paint from a reputable shop (i.e not macco) would cost 4x that, its honestly a pretty good deal.
Are you kidding if Toyota or Chevy had offered something like this to me all my vehicles would be either highlighter green or banana yellow, cost ( and retail value) be damned. It’s depressing to be speccing out a car and your only color options are boredom and depression, and lets not forget that certain companies including Toyota already charge people $995 USD for black cars, apparently black is an option now.
If there’s no hot pink
Then I’m not interested
^^
A factory pink hatch? Alright there’s something for you
“True VW enthusiasts”,
basically environmentalists.
Absolutely
It is a smart move but it is heavy on your pocket
I’ll just say it.
$45,000 for a Golf is absurd..
So is $40 000 for a civic
And $40 000 for a focus
And 20k€ for the 13 year old used Renault Clio
$63,000 CAN for a Ford Focus RS is absurd
Whatever that dark blue on row 3 is called, i want one
Yes please.
Did anyone else re read with an accent when they saw colour