Audi Grilles Will Probably Stop Growing, Designs Likely To Change Dramatically
Over the last few years, it feels like many car designers have been on a relentless grille upsizing campaign. Although none of its products can quite compete with the Toyota Avalon - arguably the new king of grilles - it’s felt for a long time that Audi has been leading the charge in this design trend. But, that could be set to change.
Speaking to Audi exterior design boss Andreas Mindt shortly after the reveal of the electric E-Tron GT concept - which has a silver painted grille like the E-Tron SUV - at the LA Auto Show, we got the sense that the company has pushed the grille boundaries as far as it ever will do in terms of size.
“It’s not the big mouth anymore,” Mindt said, adding, “It’s not growing growing growing, it’s not like this”. Instead of further growth, we can expect Audi to play around with the concept of the grille itself in ways that haven’t really been seen before.
“When you paint the frame black, it looks bigger. When you paint the frame body colour, it looks smaller…there are a lot of things you can do architecture-wise to change that and we have a lot of good ideas for that,” he said.
While the single-frame grille has been a prominent feature in Audi design in the last few years, it could be for the chop as the company seeks to play around the idea of the grille as a concept. “Maybe the border between grille and no grille will meld together - the frame is not like a border any more. Just think about what you can do in the future to make it meld together,” he said, concluding, “It would be interesting to see.”
Comments
Swag
I’m looking forward to this
Audi: “We won’t make our grills bigger.”
BMW: “Hold mein Hofbräu!”
the new cars look so damn ugly with the big grilles… I am amazed how the majority likes these designs
Snore….. 🤤😴
TBH I like the big grills.
And you can not lie?
Is it really possible for them to grow from here? Its like saying you won’t refill my soda because it’s already full.
But if you’re Toyota, you’d just start sucking the soda that’s spillt on the side.
Aka, they make it bigger
Volvo: we want to dicuss the concept of a car
Audi: we want to discuss the concept of a grille
Mercedes: we want to discuss the concept of a door
Toyota: we want to discuss the concept of a towing hook
Ford: we want to dicuss the concept of a glove box
Renault: we want to discuss the concept of a fuel filler flap
Now who wants to discuss the concept of automobile as a whole?
Dodge: We want to discuss the concept of a rubber bushing
I like the old design language better
yesssss
Especially 10 years ago
audi: we’ll stop huge grilles
BMW: keeps sipping beer without asking anyone to hold it
Hey where was that pic that GeoBaz posted on Instagram on Audi grilles?
This one?