This Is Nissan's Fancy New Logo
It’s official: Nissan has an all-new logo. You might have seen it before thanks to a trademark submitted earlier this year - filed around the same time as the company’s new Z badge - but this is the first time we’ve seen the physical version on a car.
The refreshed logo is appearing first on the new Ariya electric crossover, and that’s just the start. “It will adorn coming Nissan models as they’re introduced or refreshed,” the Japanese company confirmed in a press release.
The concept is still broadly the same, but it’s arguably tidier than before, with the ‘NISSAN’ script laying across the middle now stretching further out. “The new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation,” Nissan says.
As manufacturers seek to reinvent themselves for the incoming electric age, redesigned logos are becoming increasingly popular. BMW, Lotus and VW have all rejigged their badges for the first time in decades, each opting for cleaner, simpler approaches than before. Others will no doubt follow suit.
The 389bhp Ayria - which has a range of 310 miles - gets a particularly snazzy illuminated depiction of the logo. It’s unclear if this version will be reserved for Nissan’s EVs or even just the Ayria.
Do you think Nissan’s new logo is an improvement?
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
The logo is fine, it’s the cars that desperately need an update…
I hope they are trying to tell us something with this.
I think they’re about to.
i mean with the 400z teaser a lot of cars in need were featured, so they’re on it.
The logo looks perfect for a modern update on a 19 year old design (Yes they started using that old logo in 2001) but I like it!
I love it.
Kinda reminds me of a black hole with the little bits going off to the side.
Certainly better than the new BMW logo
well, to hell with bimmers, right? I mean BMW cars are getting even weirder since 2012.
who gives a flying flunk?!
im kinda getting some cyberpunk evil corporation vibes from it
kinda like monogon industries from boneworks