Adidas Isn't Happy About Tesla's Old Model 3 Logo

The sportswear brand has filed a challenge against Tesla for its three bar Model 3 logo, but the car company has already dropped the design

Matt Robinson

10 Feb 2017

Take a look at the Model 3 logo above. Remind you of anything? According to Adidas, it’s a little too reminiscent of its own ‘three bar’ motif that appears on its logo and is used extensively on the clothing it produces.

Engadget reports that Adidas filed a legal challenge over the Model 3 logo as it is “likely to cause confusion”. Adidas justified its position due to Tesla’s plans to put the logo on various pieces of merchandise including clothing.

The dispute gets particularly interesting when you find out that Tesla already dropped the three bar logo a few weeks ago, switching to a numeric ‘3’. Sure enough, a quick peruse of Tesla’s own website shows the change has taken effect.

Tesla's Model 3 logo as it appears on the company's website

Speaking to Engadget, Tesla insisted dropping its application for the three bar logo was an internal branding decision, rather than anything to do with Adidas’ complaint.

Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.

Comments

I thought anything Adidas today had the weed logo. Maybe it’s just here in America.

I always thought it was a push block for sprinting…

Or whatever those pushoff things are…

that’s the logo for adidas original

They use both of them.

I’ve always mistook Adidas Original for Daewoo XD

I guess slavs will now drive teslas instead of golfs and 318D.

Rich Slavs maybe.

Ои блин, i need to get tesla really quick so i can rush b cука блять in style

I checked your statement and found out that two of my three sweat pants are from Adidas. So, you’re right.

The new blyatmobile

Tesla’s attempt to be slav.

Technically speaking he WAS a Slav :D

How about Suzuki? Looks more similar

sssssssh

Beat me to it!

Suzuki’s defence would be that it’s actually inspired by the SC100 Whizzkid of the late 70’s….actually, plot twist; Suzuki could sue adidas for copying the Whizzkid’s rear vents in their logo xD!