Adidas Isn't Happy About Tesla's Old Model 3 Logo
Take a look at the Model 3 logo above. Remind you of anything? According to Adidas, it’s a little too reminiscent of its own ‘three bar’ motif that appears on its logo and is used extensively on the clothing it produces.
Engadget reports that Adidas filed a legal challenge over the Model 3 logo as it is “likely to cause confusion”. Adidas justified its position due to Tesla’s plans to put the logo on various pieces of merchandise including clothing.
The dispute gets particularly interesting when you find out that Tesla already dropped the three bar logo a few weeks ago, switching to a numeric ‘3’. Sure enough, a quick peruse of Tesla’s own website shows the change has taken effect.
Speaking to Engadget, Tesla insisted dropping its application for the three bar logo was an internal branding decision, rather than anything to do with Adidas’ complaint.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Why are we talking about a shoe company?
Total hog-wash…. Adidas will be taking mother nature to court next for zebras patterns looking simular their logo…. Tesla should run with it, all good publicity. Oh, I just ordered a model 3 and I was really after pair of over priced trainers :p
I always hate it when I start my shoe in the morning instead of the car
Really ?
Oh for the love of idiot lawyers. I’m not a tesla fan but I hope adidas has to pay them for wasting teslas time and cover legal fees. Utter idiots
What next? Will they sue the Japanese language for how they write the number 3?
I’m surprised they never sued Fiat for this
Fiat has five stripes instead of 3.
I guess adidas gonna sue Indian brahmins too …
Welcome to a world where horizontal lines look the same as (almost) vertical lines.
In which universe do those two logos look similar?