Alfa Romeo's High US Giulia Quadrifoglio Pricing Makes The BMW M4 Look Cheap

Alfa Romeo is being pretty bold with its US pricing for the new 503bhp Giulia Quadrifoglio, wading in at a starting point almost $6000 higher than a BMW M4.

At $72,000 plus local taxes, the fastest Giulia looks expensive next to the $66,200 M4, although US destination charges should be similar.

The updated Mercedes C63 AMG, though, will start at a price comparable to the Alfa’s, following a shock $10,000 price hike versus the outgoing 2015 model.

The M4 looks like a bit of a bargain in that context, but the company could theoretically still announce price rises for 2017.

Ambitious pricing is not necessarily a surprise. The new Alfa is being sold on the premise that it’s more exotic than the usual German suspects, and more special as a result. An engine developed with Ferrari’s help is obviously a boost there.

Lower down the range, the USA will get higher power outputs than the UK when the Alfa Romeo Giulia goes on sale next month.

The spicy Quadrifoglio model will stay at 503bhp across the globe, but while in Britain the petrol engines will be limited to 197bhp and only sold in basic spec, the entry-level US car with the same powerplant will get a stonking 280bhp.

Americans will get a good deal, too, paying slightly more than the British at the current exchange rate but getting a better specification for their money.