Don't Go Chasing Waterfalls, Fish Conservationists Tell Jeep
Jeep has found itself in hot water with a US fish conservation group after running an advert showing a new Wrangler bashing its way through a shallow lake and up a waterfall.
Trout Unlimited (no, really) says there was something fishy about the adverts, which it says ‘glorified’ the destruction of fish breeding grounds. The 300,000-member group’s president and CEO, Chris Wood, said:
“Fish are tough and resilient critters, but they don’t do well with several-thousand-pound vehicles driving over their spawning grounds, tearing up the gravel where they lay eggs.
“Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”
Perhaps “because it’s fun” is the wrong answer for the occasion, or even the wider times we live in. Jeep’s advert, which ran during the recent Super Bowl game, showed a new Wrangler splashing gaily through standing water before effortlessly climbing up the stepped waterfall on the other side of the lake. Environmental concerns aside, it’s quite a good avert.
Fiat Chrysler Automobiles’ head of marketing communication, Diane Morgan, apparently didn’t say exactly where the footage was shot, but claimed it was private land in the US south west.
Clearly, the wilful destruction of wildlife habitats is a sensitive subject, though, whether it’s the Amazon rainforest or a pond in Arizona. Mr Wood added:
“Hopefully something good will come of this and we can begin a dialogue with Jeep to promote smart use of off-road vehicles as well as conservation of natural resources.”
Source: MSN
Comments
Save da feesh!
That jeep looks really solid…
Conservationists, as well as most biologists that work in the outdoors, often use offroad vehicles. I think it’s possible they can find common ground fairly soon from that small relationship afterall.
Environmentalist aren’t good for much aside from pissing people off.
I mean, except for actually helping the enviroment..
Use this instead
Damn Prius drivers, what are they complaining about now?
The people that like the conservationists drive priuses, but the executives drive teslas. Its a food chain for vegans.
Can today’s avocado toast-eating, Starbucks-sipping millenials not get angry about anything!? Geez, that’s what a Jeep is supposed to do! Offroad!
Very much doubt that millenials are the target audience of a trout conservation society but nice try!
Avacados are a cheap way to get a ton of calories and fat, no money for food, only car parts. Starbucks costs the same as Dunkins if you drink normal coffee and not frufru frappasugarinos which can be bought at either, and millennials were born between the early 80s and the early 00s they are all over 18 years old now.
Why are you so upset with people wanting a healthy ecosystem that doesn’t get broken by arrogant people selfishly consuming what isn’t theirs to consume? What’s wrong with wanting things to be nice instead of destroyed?
Mind blowing levels of willing ignorance… and for what it’s worth I make my coffee at home and do literally eat Avacado toast, because I’d rather have gas money than cheap bland steak or chicken.
People been angry since there have been people. But you sound a lot like the people my parents talk about when they talk about the Civil Rights Movement who didn’t want things to change… seems like you’re angry at change? Anyway
This is just trolling right? Like there is no way this is a real thing…
Wait a second, I’m getting a report that this is not deliberate real life trolling and that people are actually this stupid.
Its not being stupid its a acutal problem. Dont get me wrong i love jeeps and their new advert but ots irresponiable
Don’t mess with trout
*Always follow applicable law.” Says it all. If a Jeep is not allowed to plow through a lake, it won’t/shouldn’t. But if it is allowed, go and blame whoever is responsible for the friggin lake but not the company. Stupid Fish Conservationists…