Grey Is Now The New Car Buyer's Favourite Colour
It’s official: grey is now the UK’s favourite new car colour. According to new figures released by the Society of Motor Manufacturers and Traders (SMMT), 495,127 grey cars were registered in 2018, giving it a whopping 20.9 per cent market share, an increase of 1.2 per cent compared to the year before. It’s the first time grey has topped the charts since records began.
While we’re rather fond of some grey colour options like Audi’s Nardo grey and its many battleship-like imitators, the figures make the country’s car buyers look rather conservative. 59 per cent of 2018’s new cars were either grey, black or white, while demand for yellow dropped by 34 per cent.
Orange enjoyed a 37 per cent increase in registrations, but it still accounts for a market share of just 1.1 per cent with 26,042 vehicles sold in total. Weirdly, another ‘winner’ was beige, with a 28 per cent jump giving the hue its first top 10 appearance since 2014.
At the very least, blue and red are still strong sellers - they’re the highest-placed primary colours at fourth and fifth respectively, with a market share of 26.1 per cent between them.
New car buyers of Britain, can you please be a little more adventurous this year?
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Grey hides road salt grime well, at least until the rust starts showi.g through. That tend to be the case where i live in the rust belt
Noting the slow demise of Beige.. would be very interesting to see this all on a graph.. car color popularity over time.. all of them
Obviously an unpopular opinion: I hate the elementary Audi grey colour, especially on S and RS models. It is just plain crayon colour, with no twist.
It looks like everybody’s going German
Grey became my favorite color over time. Its classy yet sporty, and when it comes to something like Nardo Grey, thats bae
Norms the name, sensibles the game.
Suzuka Grey is pretty nice
Where’s garish pink?
Think that’s bad? Join me in Northern Italy! 50%+(+(+)) of cars are grey, and I’d be all but surprised if figures showed Chaplin colors to account for 80% of the market (with a good half of the rest being either red or some color ridiculously close to grey or black)
I hate grey on cars that looks to much like a rental car id rather have blue red or yellow or something