This New Interactive Honda Civic Type-R Advert Is Absolutely Brilliant

Honda has just revealed this brilliant Civic Type-R marketing campaign. There are two storylines on offer: a sedate school run in a standard Civic, or a high speed getaway in its hot hatch sibling.

What makes the whole thing so brilliant, however, is the fact that you control which side of the story you watch. The video defaults on the school run, but by holding down the ‘R’ button on your keyboard you’ll witness the Type-R side of things. The stories are cleverly matched up, making flicking between storylines addictive.

Unfortunately we can’t embed it here, but head over to the Honda YouTube channel to get involved!