US Alfa Sales Went Up Over 2000% In 2017, But Don't Be Fooled By The Big Number

A pair of new models for Alfa Romeo in the USA have rather skewed the brand's year-on-year sales growth
US Alfa Sales Went Up Over 2000% In 2017, But Don't Be Fooled By The Big Number

Your eyes do not deceive you: Alfa Romeo’s US sales really did go up by well over 2000 per cent in 2017. Or to put it another way, they grew nearly 23-fold relative to 2016. But as was the case with the 843 per cent February 2016/February 2017 growth we looked at early last year, it’s not that simple.

It’s down to the fact that last year, Alfa only sold the ultra-niche 4C in the USA, of which it shifted just 528. Now, the company has been bolstered by the release of the more mainstream Giulia and Stelvio, and as a result, sales have jumped to around 12,000, Bloomberg reports.

So it’s not time to break out the prosecco just yet, given the way the percentage has been skewed by the new models. Bloomberg’s figures give the Giulia, for instance, just a 2.5 per cent market share in the hard-fought compact exec market, showing that Alfa Romeo remains a rather leftfield choice in the country.

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Comments

Miru

Either way, I’m glad that Alfa has been going more mainstream recently. I want them to succeed

01/06/2018 - 14:20 |
153 | 1
Rahul 1

In reply to by Miru

yeah

01/06/2018 - 14:29 |
6 | 0
Alex Webster

In reply to by Miru

They’re taking the fight to the Germans, and the Italian styling really stands out compared to the their rivals. Diversity is good.

01/06/2018 - 17:27 |
44 | 0
Rahul 1

Good for them actually going big…

01/06/2018 - 14:28 |
1 | 0
Nishant Dash

Oh yes!

01/06/2018 - 14:33 |
1 | 1
GTRTURTLE 🔰 🐢(Oo \ S K Y L I N E / oO) (Koen

It’s over 9000!!!!!!! Oh…

01/06/2018 - 14:50 |
0 | 0
TheBigLoser

It’s gotten so many sales that I’ve seen one at my school….and where I live I rarely see anything actually interesting. Most interesting thing is a Yellow Charger Daytona that lives down the street from me.

01/06/2018 - 16:24 |
21 | 0
Chewbacca_buddy (McLaren squad)(VW GTI Clubsport)(McLaren 60

In reply to by TheBigLoser

There’s a dealership near where I live. There’s a yellow 4C spyder and a bunch of Guilia Quadrifoglios, as well as a handful of Stelvios

01/06/2018 - 16:42 |
7 | 0

A CHARGER DAYTONA?

01/07/2018 - 07:20 |
2 | 1
Anonymous

Alpha is coming back, and it’s great

01/06/2018 - 17:12 |
2 | 0
CannedRex24

ITS OVERRR 9000….

divided by 4.5

01/06/2018 - 17:25 |
5 | 0
TheMindGarage

Still commendable, and I hope Alfa can grow back to its original glory! This is a great time for car buyers as there is so much diversity in virtually every segment.

01/06/2018 - 18:41 |
10 | 0
Soni Redx (MD Squad Leader) (Subie Squad Leader)

In some ways what people would say.. “Thats one spicy meatball..”

01/06/2018 - 19:13 |
3 | 0
CS55

Well, it’s good that they came up with new models which are actually quite desirable and have really cool high performance variants.

01/06/2018 - 19:28 |
3 | 0
HAYABUSA

In reply to by CS55

I’m amazed at how well the comeback went, I hoots say i was pretty sceptical of FIAT’s to make it in that respect.
However the sales do remain disappointing, especially compared to the germans. I guess that way it’s a rarer sight, which is cool in its own way

01/07/2018 - 18:06 |
1 | 0